A letter from the founder
I started making Mac software in Brighton back in 2002, because I wanted tools that felt good to use. RapidWeaver came out of that — and for more than twenty years it helped people who’d never written a line of code put something they were proud of on the web.
Elements is everything we’ve learned since, rebuilt from the ground up. The web changed while we were building it: the tools got more powerful, but they also got greedier. Your site lives on their servers, behind their subscription, inside their format — and if you stop paying, you lose your work. That never sat right with me.
So we built Elements the way we think software should work. A real Mac app. Files you own and exports you can actually read. Add‑ons you buy once. AI that works your way — your keys or your apps, never our lock‑in. And a team small enough that when you email us, one of the four people on this page answers.
We’re not trying to be the biggest builder on the internet. We’re trying to be the one that still feels right ten years from now — for you, and honestly, for us too.
Thanks for reading. Now go build something you own.
